Tag Archives: Social Sciences

Can You Fake Beauty – just with Body Language?

amy cuddy


An intriguing proposition, no? I have just watched this TED talk by Amy Cuddy, called “Your Body Language Shapes Who You Are”, after my excellent friend Elli Harris sent me a link to the Top Ten TED Talks Women Should See (they should). Cuddy isn’t actually talking about beauty but power, and how your body language can make you not just look more powerful, but actually feel more powerful – and as a result, be more powerful. But I kept wondering about the body language of beauty, and whether the same principle might apply.

Cuddy, who is a social scientist, says that humans and animals the world over express power and dominance in the same way: by making themselves big. When we feel powerful we stretch out, take up more space. And when we feel powerless, lacking in confidence, we close up, wrap our arms around our bodies and make ourselves small. Even blind people, who have never learned this by seeing others do it, use the same body language.

I think there is a body language of beauty, and it’s related to that of power. Think of a peacock strutting, and compare with a Victoria’s Secret model. In fact, think of modelling generally: surely the poses and style of walking that models learn are the non-verbal display of beauty? All the people taking duckface selfies are using this language too.

That suggests that you can learn this body language. Cuddy shows that you can learn the body language of power, and by holding a “power pose” for just two minutes (e.g. Wonder Woman hands on hips), your power hormone testosterone levels rise, and stress hormone cortisol levels drop. This means that you actually feel more confident, and are likely to perform better in whatever you are doing. Pretty cool, right?

So maybe we can all learn some non-verbal signs of beauty and, as Cuddy says, “Fake it till you make it” or better still, “Fake it till you become it”. Have you ever known someone who was not, in your eyes, particularly good-looking but carried themselves as if they were, and had admirers all over them? I’ve sought out a few famous examples of this, although I recognise that it’s a subjective view. I certainly don’t mean to be passing judgement on people’s looks here, just observing the body language of famous people who are widely considered to be ‘not conventionally good-looking’.


The inimitable SJP (www.theimproper.com)


Jagger (www.timesunion.com)


Bowie, of course (www.metro.co.uk)


Point made. (www.landlordrocknyc.wordpress.com)

I also think that the body language of beauty is one of the ways we learn how to be feminine, but this is where my theory encounters a problem: Cuddy says that women in general use less powerful body language than men, tending to make themselves smaller. If you think about how little girls are taught to keep themselves neat and tidy, legs crossed and arms in, this makes sense. When Cuddy showed images of powerless poses in her talk, I recognised all my usual positions.

So is the body language of beauty one of power or feminine submission? I think it’s both, coexisting in a delicate balance. For instance:


Scarlett doing powerful (www.newsbiscuit.com)


And the opposite – but still beautiful (www.hdwallpaperscool.com)

In the second image, Ms Johansson is clearly making herself smaller, but her facial expression is pretty confident. And that’s just it: beauty’s body language is about the performance of desirability, which for feminine beauty often means a position of weakness performed with confidence. Because submission is feminine, and confidence is sexy, right?

I suspect that it would be an entire social sciences research project to get to the bottom of this (anyone fancy a collaboration?), but I’m convinced that beauty is in body language as well as body shape. What do you think – does that mean we can learn to feel (and be seen as) beautiful, and is that a good thing?